I follow a variety of blogs that offer ‘advice’ to independent
artists, all of which pretty much offer the same advice, but the other day I
actually came across something new. Not only was it some new advice but it was
actually some good advice as well.
I often get asked “should we get a manager?” and for the most
part the artists asking me this aren’t at the point in their career where they
need a manager. For the most part, this perceived need for a manager comes from
having to manage a variety of different things that some individuals may find
hard to do, tiresome or just don’t have the patience for. They don’t need a
manager, just someone to take some of the tasks off their plate so they can
focus on the ‘important’ things or in some cases what they think are the
important things.
The new concept that I was introduced to me in the blog was
for artists to get a “Project Manager”. What makes a project manager different
from a manager is this role is more of a point-person in charge of projects,
ensuring all important events are well-planned, efficiently organized,
professional and effectively run. This role could assist in a variety of
projects, CD release events, tours, video launch parties, radio distribution
and promotion, what ever and where ever the band could use some help or even
guidance.
Now the guys who run this blog/podcast just happen to also
provide artists with these services, but I don’t fault them for using their
blog to, maybe even unintentionally, promote themselves. Technically seeing how
I offer similar services, posting about it myself is also a little bit of
self-promotion, but in the end I (and the individuals who posted this blog)
firmly believe that this is an area where artists can use some help and
guidance. Bringing a project manager on board can help alleviate stress and ensure the little things that NEED to get done, get done.
The podcast goes on to share tips and ideas to help on
working with a project manager smoothly, even suggesting some apps that can
also help with project management. You can view the blog/podcast here.
If you’d like to know more about what a project manager can
do for you, let me know, I’d love to talk about it further (yes…another
shameless plug).
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