Is Gene Simmons part of The Saskatchewan Roughriders Marketing Team?

The Saskatchewan Roughriders are starting to give KISS a run for their money when it comes to merchandise with their name on it. 

Going through the Rider's online catalog found these somewhat unique items...

Yes...that is a Saskatchewan Roughrider Sink Plug...

But then I came across these ones which seem to be going a little far...

Kickoff Krunch Cereal...

Game Day Pancake Mix...

Championship Cola...(which obviously isn't something the fans will be drinking this year...)

I did Google "Rider Coffin" and other similar funeral supply related items, but nothing came up so KISS still has the title of least classy merch item...