Thursday, 16 January 2014

Turns out ROCK is not dead...

Near the end of December 2013 I share my prediction for the music industry in 2014. Lots of people do this every year in Dec, but I rarely see anyone actually following up and sharing if any of their predictions came true or not...so I decided I'd do that. If some of my predictions become true or it becomes fairly obvious that the prediction is not going to come true, I'll blog about it. 

Here's my first one...


First...the prediction. 


The Return Of Rock – This one is more of a hope than a prediction. People have been predicting the death of rock going all the way back to when Elvis first joined the army. The latest ‘cause’ of the unavoidable death of rock was supposed to be the increase in popularity of EDM and DJs, but even though there wasn’t really any ‘big’ rock releases in 2013, Rock was far from being dead and I think in 2014 you might see a bit of a come back. People are tired of the over saturation of pop music, the obvious use of auto tune and the lack of legitimately talent musicians. In 2013 we saw some new pure rock bands grow in popularity. Monster Truck, The Sheepdogs, One Bad Son and others have gone back to playing real rock music and people are getting back into it with them. I anxious to see if this trend continues in 2014. 

Turns out I may have been slightly off on the date...looks like ROCK was alive an well in 2013. According to Neilsen Soundscan (pretty much the authority when it comes to reporting music sales) indicated that the top selling genre in 2013 was ROCK. (Alternative was #3 and Hard Music was #5). So in 2014 we may not see the return of ROCK, but hopefully we will see it continue to rise. 




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